Thought this was pretty cool in parts but also thought it looked like some trendy fucking Gap ad or something. Then read on and saw it was in fact an ad for Edwins jeans. Don't like the cynical use of bikes but hey. Nice bikes and roads regardless. Shot in France. Bikes by Blitz http://www.blitz-motorcycles.com also France - very Deus Ex.

I.D.W.P from Edwin Europe on Vimeo.

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